Reading Room
Accidentally applying too much phosphate fertilizer on 40 to 80 acres of red potatoes in rural Southern Idaho during the 1930s, J.R. “Jack” Simplot stumbled upon a discovery that decades later would turn his humble potato and onion operation into a multi-billion-dollar agribusiness conglomerate and one of the world’s most ambitious, innovative mining enterprises.
The company that bears his name has grown to own the largest quantity of high-grade phosphate ore reserves in the western United States. It also has reclaimed thousands of acres of land where phosphate and precious minerals have been extracted, restoring the landscape to its original appearance as part of the company’s emphasis on environmental stewardship.
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-- Posted on Tuesday, July 10, 2007